Maximizing Success with Combined Google Ads and SEO Strategy for Concrete Your Way
Case Study

Maximizing Success with Combined Google Ads and SEO Strategy for Concrete Your Way

How we helped Concrete your way bring more qualified leads , Google ads and SEO combined

Get in touchRead more
Maximizing Success with Combined Google Ads and SEO Strategy for Concrete Your Way
Client Overview
The client faced stiff competition in the construction industry and wanted to stand out from competitors to capture a more targeted audience. They needed a comprehensive solution that combined Google Ads and SEO to drive quality leads and maximize their marketing budget.
This is some text inside of a div block.
Platforms
Google Analitics
Results
25%
Increase in Conversion Rate
Results
253
More Visitors Per month

Project Overview

The client faced stiff competition in the construction industry and wanted to stand out from competitors to capture a more targeted audience. They needed a comprehensive solution that combined Google Ads and SEO to drive quality leads and maximize their marketing budget.

‍

‍

Project Strategy

Our team at DigitalBoost devised a synergistic approach, integrating Google Ads and SEO strategies to achieve optimal results:

  1. Keyword Research: In-depth keyword research was conducted to identify relevant and high-converting keywords for both Google Ads and SEO campaigns. This process ensured that the client's website and ads would appear for the right search queries, attracting qualified prospects.
  2. Google Ads Campaign: We created targeted Google Ads campaigns focusing on key services offered by Concrete Your Way. Ad groups were optimized to match specific search intents, while compelling ad copies and eye-catching visuals enticed users to click and learn more.
  3. Landing Page Optimization: To enhance the conversion rate, we optimized the landing pages to align with ad content and provide a seamless user experience. Clear calls-to-action and persuasive content were implemented to encourage potential customers to take action.
  4. SEO Enhancements: Concurrently, our SEO team worked on optimizing the client's website to improve organic search visibility. This involved technical improvements, on-page SEO, and creating relevant, informative content targeting valuable keywords.
  5. Local SEO: As Concrete Your Way primarily served a local market, we implemented local SEO strategies to boost their presence in location-based searches. We optimized their Google My Business listing and acquired relevant local citations.

‍

Project Results

The integrated approach of Google Ads and SEO yielded remarkable outcomes for Concrete Your Way:

  • Increased Qualified Leads: The combined strategy attracted highly relevant traffic, leading to a substantial increase in qualified leads for the client's services.
  • Improved Online Visibility: The SEO efforts significantly improved the client's organic search rankings, resulting in higher visibility for relevant search terms.
  • Enhanced Cost-Effectiveness: The synergy between Google Ads and SEO ensured optimal use of the client's marketing budget, delivering better ROI.
  • Brand Authority: The improved online presence and higher rankings positioned Concrete Your Way as a reliable and authoritative player in the construction industry.

By combining Google Ads and SEO in a comprehensive marketing approach, Concrete Your Way experienced significant growth in qualified leads and online visibility. The success of this case study showcases the power of an integrated digital marketing strategy in driving tangible results for businesses in competitive industries.

Maximizing Success with Combined Google Ads and SEO Strategy for Concrete Your Way